Conference Collateral
Conference collateral refers to the printed or digital materials that are created and distributed at a conference or event. These materials are designed to promote the event, provide information about the conference agenda, speakers, sponsors, and exhibitors, and to give attendees useful resources to refer to during and after the conference.
Typical examples of conference collateral include programs, brochures, flyers, posters, banners, name badges, lanyards, signage, promotional items, and digital materials such as email campaigns, social media posts, and mobile apps.
Conference collateral is an important aspect of event marketing, as it helps to create a cohesive and professional image for the event, and provides attendees with valuable information and resources. Well-designed and informative conference collateral can enhance attendee engagement, promote networking opportunities, and facilitate a more positive overall experience for conference participants.
Event Marketing
Event marketing is a marketing strategy that involves promoting a brand, product, or service through the creation and execution of events or experiences. The goal of event marketing is to engage customers or potential customers in a memorable and meaningful way, and to create a positive association with the brand or product.
Event marketing can take many forms, including trade shows, conferences, product launches, festivals, concerts, experiential activations, and other types of live events. These events can be targeted to specific audiences, such as industry professionals, consumers, or influencers, and can be designed to achieve a variety of marketing objectives, such as building brand awareness, generating leads, driving sales, or enhancing customer loyalty.
Successful event marketing requires careful planning, creativity, and attention to detail, as well as effective promotion and engagement strategies to ensure that the event reaches and resonates with the intended audience. By creating experiences that are memorable and impactful, event marketing can help brands to differentiate themselves from competitors, build relationships with customers, and ultimately drive business growth.
Fast, cheap and good — from these three things you should always choose two. If it’s fast and cheap, it will never be good. If it’s cheap and good, it will never work out quickly. And if it is good and fast, it will never come cheap. But remember: of the three you still have to always choose two.
Think about the content that you want to invest in a created object, and only then will form. The thing is your spirit. A spirit unlike forms hard copy.
Minimalism has reached a certain critical point, the top. Where to go? I do not know. The main thing for the designer — to create things that are pleasing to him, the work brings satisfaction, and cooperation with the customer — satisfaction.